Trend Watching
As part of my traineeship at the Amsterdam-based creative agency ABC, I and the other trainee were in charge of developing the Instagram trend-watching account A Bigger Future.
After a rebranding of the design, we created multiple concepts in the form of feed posts and stories. Using desk research and trend-watching tools, we posted relevant stories about societal and technological trends. Moreover, we prepared and conducted interviews with experts on that topic. Lastly, we conducted regular analysis of the content and changed our strategy accordingly.
Note: the Instagram page is currently not live anymore.