Brand case

L’Oréal Brandstorm

In 2021 my team and I took part in the yearly ‘Brand Storm’ case competition by L’Oréal. Using cutting-edge technology and market data, we developed a new product for Lancôme: Lancôme Moments.

As the skincare business is booming, we wanted to create a product that could meet the needs of the current consumer’s demands. In a post-COVID-19 world, people were seeking out new experiences again.

Combining L’Oréal’s AI-powered Skingenius with up-to-date weather data from all around the world, Lancôme Moments could provide every customer with a personalized beauty skincare package for their upcoming destination. After pitching our idea to members of L’Oréal in multiple rounds, we managed to reach the Dutch National Finals.